Despite Positive Consumer Sentiment, adidas Profits Fall

Although one would assume adidas has recently made an even stronger impact on the industry due to its marketing and sales during the World Cup, the giant brand has just reported falling short of targets it set this year. Even though revenue has risen 2.4% to €3.5 billion EUR this year, net profit plummeted 16% to €144 million EUR. While reasoning behind this is the combination of an increased spending on marketing because of the World Cup, along with lower margins on its products across the ...